November 11, 2018 — Marketing communications leader Julie Beets has joined STFM as Director of Membership and Marketing. Julie’s role includes the strategic development and management of long and short-term membership recruitment and retention plans, including leveraging communication that maximizes benefits for members while supporting the STFM brand and core values.
"As educational demands continue to increase, it's important that our communication with STFM members is a two-way street," said Julie. "We hope to maximize the value of our members' experience and identify trends and opportunities for growth. Membership involvement in these efforts is crucial."
Julie joins STFM with more than 25 years of experience in the health care and financial sectors with demonstrated success in digital and traditional marketing communications, brand development, and creative direction. "I couldn't be more excited to join this talented group of folks–it's a true honor."